It’s my understanding that plug and play and ecu piggyback chip tuning devices just fool the ecu to increase fuel/air mixture for more power, whereas the more developed remaps adjust and recalibrate a much wider range of ECU values and can have a more positive effect on the economy as well as increased power and smoother power delivery.
On my Audi, I personally went for a remap by a specialist, but it does mean that I can’t take it to an Audi main dealer (unlikely anyway as I use an Indy), as they will run their software on it and possibly un-remap it.
Any main dealer will know it’s been remapped, contrary to what people may tell you.
I didn’t do it for outright power or economy but the power delivery is smoother and punchier low down, making overtakes quicker and safer.
A plug and play device is removable if required but I’d avoid generic devices unless it’s supplied by a reputable company, and tailored for your specific vehicle. If going that route, I’d advise researching what success others with your type of vehicle have had, preferably after many thousands of miles of having it fitted.